The San Diego Union-Tribune had an interesting article on Saturday, Dec. 12, 2009 entitled "How Can I Preserve My Family's Memories?" by Jennifer Davies. The article has practical tips on how to capture the message, timing, location, preparation work, and other great suggestions related to recording audio memories.
On the technology side, Jennifer recommended the following potentially helpful resources:
Other technology options that I might consider recommending is a good USB microphone connected to a computer or if you wanted a hand held unit, I've read good reviews about Zoom H2 Handy Portable Stereo Recorder (but I've not used one).
I started a new media/advertising tracking side project over on Twitter with a new account called adwatch.
I'm going to tweet references to content providers and their advertisements that I find interesting from the media that gets into my attention stream.
If you want to participate you can send me a link @adwatch, RT a post you find interesting, or you can just add your own by tagging #adwatch in your related tweets. The search stream for #adwatch is the feed I'm going to be interested in.
I've had this idea for a while to see where and how advertisers and new media content creators are coming together, and this seemed like the easiest way to get started. Plus, it is as open as possible and not something that is closed like other services.
If you have any other thoughts or ideas, please either add a comment to this post or drop me a message via adwatch @ Twitter.
It is rough times for most everyone with the world-wide economic downturn and uncertainly.
In the podcasting world, Podango has announced potential shutdown plans. For the digital picture world, the wonderful magazine & online site JPG has also announced plans to shutdown. Even "big media newspapers" are reportedly on their way to Washington DC for potential handouts.
In situations like this, I think turning back to fundamentals is key. Here are my three suggestions:
Do what you do best and do that better. If you offer three services, pick one, and focus all your energy on that one service making it the absolute best.
Focus on key partnerships that are mutually beneficial. Going it alone is miserable. Branch out and find a partner that makes your one focus area shine for both you and them.
Plan for investments. If you haven't, then you need to start. Even with cost cutting, you need to make sure you are devoting a good percentage of your available resources into future research & development (R&D) to "catapult" you forward when the market turns positive.
I'm pretty sure there are other great suggestions out there. If you have one or many, then please let me know what they are by commenting below.
NOTE: I would be remiss if I didn't point out a great discussion thread by Michael Geoghegan on the "Podango" annoucment on his MWBlog.
The article also mentioned the option of ebook publishing using the site PayLoadz.com. They provide a service to sell downloadable items such as: ebooks, software, music, movies, digital art, manuals, articles, certificates, forms, files, etc.
The most interesting thing about the article was that Kevin did a little test where he wanted to make $1.50 a purchase no matter what medium or method. He sold them on Amazon for $9 (using B&W batch printing), then on Lulu for $27 (color print on demand), and then as a $2 PDF version on PayLoadz.com. In the end he sold 10x the number via digital than print, but still made the same amount per transaction. Neat!
There is a new mobile device coming out that lets users listen to streaming media while not connected to a network. The device is called the Slacker Digital Player and Walt Mossberg @ WSJ.com recently did a review. There are also some recent pictures posted to Gizmodo.
I think the device would be ideal for distributing traditional podcast material using a 'station' format based on topics or music. An indie music channel seems like a natural. Maybe a technology talk & news channel would be another logical topic cluster.
According to Future Tense Podcast there are now two organizations that have recently started up to help define how future advertising should be integrated into downloaded media like audio and video podcasts.
There are some interesting related comments from Eric Rice and Podcast Brothers. I think the concept is good and something that should be monitored for those interested in taking advertising for their new media content.
There is also a very interesting thread related to this topic called "How To For New Media Makers" that has some interesting ideas worth digging into.
An article in the business section of the San Diego Union-Tribune for Sat., May 5, 2007 had a pretty detailed summary of the recent news that Microsoft & Yahoo are reportedly in close negotiation to work together to combat Google's online advertising leadership.
The article sited the following from a research firm called eMarketer that I thought was interesting. In 2006, for everly $100 spent in online advertising: Google got $25, Yahoo got $18, and Microsoft got around $7. In addition, eMarketer is projecting that in 2007 Google is poised to raise their take of that $100 spent to $32. Wow!