Catch & Track New Media Ads - #adwatch on Twitter

1089869_empty_billboard I started a new media/advertising tracking side project over on Twitter with a new account called adwatch.

I'm going to tweet references to content providers and their advertisements that I find interesting from the media that gets into my attention stream. 

If you want to participate you can send me a link @adwatch, RT a post you find interesting, or you can just add your own by tagging #adwatch in your related tweets.  The search stream for  #adwatch is the feed I'm going to be interested in.

I've had this idea for a while to see where and how advertisers and new media content creators are coming together, and this seemed like the easiest way to get started.  Plus, it is as open as possible and not something that is closed like other services.

If you have any other thoughts or ideas, please either add a comment to this post or drop me a message via adwatch @ Twitter.

Podcast Audience Grows In 2007 reports that eMarketer is has published a new report that the United States (US) podcast listening audience has reach 185 million in 2007, and that advertisers are increasing the use of podcasts to reach audiences.

I am not sure how this really fits into individual podcast producers other than it looks promising that their shows could be potential advertising avenues if that is something they are interested in. 

It is also good news for the medium in that is appears that more and more people are tuning in with their attention and time to new media vs. traditional media options.

More information and analysis at: &

Musician Podcasts Can Be Really Good For Fans

Back in 2006, the Eurythmics posted four podcasts that highlighted the musicians perspective around many of the songs that they had produced and released in the past.

Elvis Costello recently did the same thing with a 10 segment podcast series.  If you are an Elvis Costello fan you'll definitely enjoy the history and reflections.

There is now news from that Stevie Ray Vaughan has embarced on his on podcast series to promote his new  'SOLOS, SESSIONS & ENCORES'.

UPDATE (12/26/2007): Apparently New Order has done this also but is selling the reflections and thoughts bundled around an album posted to iTunes.

Mobile Streaming Media Player Coming Soon - Slacker Digital Player

There is a new mobile device coming out that lets users listen to streaming media while not connected to a network.  The device is called the Slacker Digital Player and Walt Mossberg @ recently did a review.  There are also some recent pictures posted to Gizmodo.

I think the device would be ideal for distributing traditional podcast material using a 'station' format based on topics or music.  An indie music channel seems like a natural.  Maybe a technology talk & news channel would be another logical topic cluster.

Two Examples Of Using New Media To Your Strengths

The first example is Minyannville Publishing & Multimedia which provides small animated clips of business and other headline news to major sites like Yahoo Finance, MSN Money, AOL Money, and Fox Business News.  The main reason is their ability to offer fresh content that brings something new and different to these big sites so that their readership remains loyal. Independent content providers have a growing amount of leverage and opportunity to let their creative talents shine in front of many with those that focus on niches becoming hot commodities. More information for those that get the WSJ via an article entitled "Portals Think Small For The Latest News: Niche Sites Offer Access To Content As Gateways Battle Traffic Slippage."

The second, is from another newspaper article, this time from the Union-Tribune with an article entitled "Background-music provider puts shoppers in the mood."  What I liked about this article was that PlayNetwork leveraged the basics of what they know with audio as a purchasing tool into a bigger business that also enables their customers to tie into new media outlets like web video, podcasts, and other multimedia services.

New Media News Update -, Elgato, Amazon MP3, Gmail, Bias, Sound Ideas, Magazine

There seems to be a lot of stuff going on, so I thought I'd do a quick list of things I'm tracking:

  1. Treedia Labs has started a beta of
  2. Quick review at Gizmodo on the Elgato Turbo.264 Hardware H.264 Encoder.
  3. Amazon MP3 has DRM free music for purchase.
  4. Lifehacker on Gmail Mobile 1.5.
  5. Bias has released Peak Pro XT audio production suite which includes SoundSoap Pro and Master Perfection Suite.
  6. Sound Ideas has released a new version of their Podcasting Production Toolkit 2 with over 500 audio elements, music, and sound effects.
  7. The October 2007 edition of Blogger & Podcaster magazine is out.

I think #1 is important because if the domain becomes a popular user site then it will be a great site to promote material.

I am interested in #2 because it could save time in post production for any video podcasts.

#3 is cool because I hate DRM solutions for most of new media.

I think #4 should be tracked to see what effect the new version has on consumption of new media products as they move from the web to email.  What does your content look like from RSS reader to a forwarded email that ends up on Gmail mobile?  Could you make it better?

I added #5 because not everyone is happy with Audacity.  Here is an option that might fit your style better.

The pointer to #6 is because you might want some new sounds in your library.

And you should check out #7 because it is full of great information. - Lego Brick Films

It is probably a good sign that you are on to something when the Wall Street Journal has a front page article published on Oct. 6, 2007 examining short Lego animation "brick films" being created and posted to sites like YouTube.

The first one they highlighted was called "Cognizance" and it is a short 3 minute story of a hit man making a key decision as a song from Coldplay plays in the background.

If you check out the link above you'll find more Lego movies on YouTube.  I also found several Star Wars ones over at Blip.TV.

NME 2007 Pointers: Technorama, Podcasting for Dummies, GeekCred, Flickr, FIT Roundtable

Here is a first round of post New Media Expo (NME) 2007 pointers: