Podcast Growth Analysis
November 23, 2006
There is a new study (PDF) from the Pew Internet and American Life Project that has some interesting U.S. Internet user stats based on their analysis and survey data with regards to podcasting:
- 12% have downloaded a podcast for listening
- 1% download podcasts on a daily basis
- 15% of the downloading is done by men; 8% by women
This Aug. 2006 survey also tracked ages, income level, technical capabilities, and Internet connectivity; with each area pretty much showing growth since the last survey in Feb-Apr. 2006.
I wonder if the number of daily downloads is low because users of tools like iTunes don't realize that everyday by default, iTunes will do an update?
The good news is that awareness of podcasts continues to grow and listener growth across the medium is increasing.
In addition, the coverage of this report has been pretty widespread: PC Advisor, BizReport, smh.au, DigitalPodcast, Playfuls, BBC, SeattlePI, and JordanFalls.
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