On TWIT's Windows Weekly #17, Leo and Paul have a Q&A with David Caulton of the Microsoft Zune Team. It is a good podcast and after listening I came up with three things that Microsoft can do to promote the 'social' part of the Zune:
- Integrated and rich support for audio and video podcasts on the Zune, but also in Vista and Windows XP operating systems.
- Pick a partner like Star Bucks or Best Buy and create Zune media sharing outlets with Zune devices available from major content providers including citizen media to share from these outlets.
- Release a toolkit like their Robots Studio 1.0 toolkit that lets people share to Zune devices via PCs. Even with the crummy DRM, there might be a way to setup a non-expiring DRM public key infrastructure so you could share even podcasts or other citizen generated content via this method.
Just some ideas ...