Aztec Media

On TWIT's Windows Weekly #17, Leo and Paul have a Q&A with David Caulton of the Microsoft Zune Team. It is a good podcast and after listening I came up with three things that Microsoft can do to promote the 'social' part of the Zune:

1. Integrated and rich support for audio and video podcasts on the Zune, but also in Vista and Windows XP operating systems.
2. Pick a partner like Star Bucks or Best Buy and create Zune media sharing outlets with Zune devices available from major content providers including citizen media to share from these outlets.
3. Release a toolkit like their Robots Studio 1.0 toolkit that lets people share to Zune devices via PCs.  Even with the crummy DRM, there might be a way to setup a non-expiring DRM public key infrastructure so you could share even podcasts or other citizen generated content via this method.

Just some ideas ...