Aztec Media

USA Today has an interesting article on how American Eagle Outfitters is planning on creating 'comedy' ads for their products in a 3 minute format for some TV shows, and then 'replay' them as content on the site in 5 minute formats.  A total of 12 episodes will be done.

The article also had some interesting stats on the current state of advertising, especially on the 12-25 year old demographic.