Aztec Media

PodcastFreeAmerica.com reports that eMarketer is has published a new report that the United States (US) podcast listening audience has reach 185 million in 2007, and that advertisers are increasing the use of podcasts to reach audiences.

I am not sure how this really fits into individual podcast producers other than it looks promising that their shows could be potential advertising avenues if that is something they are interested in. 

It is also good news for the medium in that is appears that more and more people are tuning in with their attention and time to new media vs. traditional media options.

More information and analysis at: mashable.com & howardowens.com.