Aztec Media

This afternoon I was trying to find a potential project to do with my two boys this weekend, and ran into an article that I had bookmarked in MAKE:12 but forgot to blog about.

The article was by Kevin Kelly and it was entitled "Book Yourself: Innovative options enable you to publish your own text and pictures."  It is a great DIY how-to on publishing your own book either by doing batch printing or print on demand.

If you are interested in batch printing (~250+ copies) check out:

• Xerox DocuTech (the enabling technology that many are using to do this)
• Deharts.com
• Commercial Communications

And if you are looking for a print on demand publishing model, then you should check out:

• iUniverse.com
• VirtualBookworm.com
• WingSpanPress.com
• Lulu.com
• Blurb.com

The article also mentioned the option of ebook publishing using the site PayLoadz.com. They provide a service to sell downloadable items such as: ebooks, software, music, movies, digital art, manuals, articles, certificates, forms, files, etc.

The most interesting thing about the article was that Kevin did a little test where he wanted to make $1.50 a purchase no matter what medium or method.  He sold them on Amazon for $9 (using B&W batch printing), then on Lulu for $27 (color print on demand), and then as a $2 PDF version on PayLoadz.com.  In the end he sold 10x the number via digital than print, but still made the same amount per transaction.  Neat!