Podcast Advertiser Watch #03

This is my informal podcast sampling (#1, #2) of who is advertising on which podcasts I have listened to over the last two weeks ending on 11/14/06:

I have decided to only mention podcasts that have a new sponsorship message or have a new advertiser since any of the previous reports. So this list above is not the only podcasts I listened to over the last two weeks, just those with new information on the topic.  Also, I'd say at least two-thirds of the podcasts I listen to have no advertising.

If you keep a list, or want to contribute to this 'semi-weekly' list via transparent disclosure, let me know at: sholden@pobox.com and I'll link you in.


GoFish Not Playing Around In The Video Marketplace

Online user-generated video provider GoFish Technologies has announced a new consolidated business operating naming strategy, finalized leadership appointments, a stock-for-stock merger, and $12 million in private placement stock and warrants financing.

GoFish reports having hundreds of millions of videos watched over the last two years, and is also producing and distributing their own original series called "America's Dream Date" (which after watching for a few minutes you might want to hurl like I did).

There is definitely some value in these online video sites ... or Google would not have purchased YouTube.  But at some point, there can only be so many because frankly if the Internet has shown us anything is that we have a low attention span, and attention (ie. via ad revenue) is all that matters for those trying to make revenue.


Podcast Advertiser Watch #02

This is our informal podcast sampling (#1 was published last week) of who is advertising on which podcasts we listened to over the last week (ending on 10/29/06):

If you keep a list, or want to contribute to this weekly list via transparent disclosure, let me know at: sholden@pobox.com and I'll link you in.


Podcast Advertiser Watch #01

This is our informal podcast sampling of who is advertising on which podcasts we listened to over the last week (ending on 10/22/06):

If you keep a list, or want to contribute to this weekly list via transparent disclosure, let me know at: sholden@pobox.com and I'll link you in.

Does it matter or make a difference to track those that don't advertise but we listen to?

Disclosure: AztecMedia.net currently takes advertising funds from Amazon, Google, Pobox.com, SCOTTEVEST, and TradePub.com.


Linking Bands To Potential Concert Goers Via Podcasts

Kiptronic and IODA have announced a new parternship to help connect the dots for bands performing in a specific geographical region with podcasters who provide content targetted for the same region that the band is planning to be performing in.

The only down side to this in my humble opinion (IMHO) is that bands would in theory only get access to 'Kiptronic friendly or associated podcasts.'  Which will be a yet to be determined slice of all podcasts available for a geographic area, and thus potentially limiting in scope and coverage.

That being said, it is a great idea.  I hope it get some traction.


Mobile Phone Podcasting - Round 1

I was recently approached by PhoneCasting.com about putting my podcasts on their mobile phone focused network.  It is pretty clear my intentions on my current podcasts - TechNewsRadio.com and JerseyBoysPodcast - they are both licensed Creative Commons Attribution ShareAlike v2.5.  So I just sent them email that all they need to do is abide by the license, and then they could do whatever they liked.

From a quick look at the PhoneCasting.com site.  It appears the RSS and the iTunes feeds are re-generated feeds that PhoneCasting.com is hosting.  It also looks like they are re-hosting the MP3 files. 

I could be wrong, but that is my initial assessment.  I think that will in general go over very poorly in the podcast community, especially for any podcast currently in a network.

This "re-hosting" though may be part of the general industry-wide mobile phone distribution technology challenges looking to send down to the phone a more mobile network and device friendly content.  In that case, podcasters are going to have to get use to this idea or decide not to participate.


PodZinger Has New Revenue Plan For Podcasts

CNET News.com is reporting that PodZinger has a new plan to share ad revenue with podcasters that would allow PodZinger to make transcripts of their podcasts, and then feed them into the search engine world for discovery. 

The idea is pretty simple, the ads on your transcript pages that are visited would in theory generate revenue which would then be shared between Podzinger as host/transcriptionist and yourself as content provider.


GoDaddy & Podtract Turn To French Maid TV For New Content

French Maid TV has created a new custom four-minute video podcast for GoDaddy.com that demonstrates how to register a domain name with GoDaddy.com.

This effort is also part of a collaboration with Podtrac, a podcasting advertising firm, which notes:

"... French Maid TV audience sizes rivals that of many of cable TV audiences. Each new episode of French Maid TV spikes to the top of the iTunes 100. Podtrac's Measurement Services have determined that the French Maid TV audience is predominantly 18-34 year old males and 82 percent watch each new episode, with 35 percent watching twice. Also, 78 percent of the audience has shopped online in the past 30 days, with 36 percent spending more than $800 online in the past 12 months."

Source: WebHostDirectory


Podcast & Portable Media Expo (PME) 2006 - Friday Summary

The Podcast and Portable Media Expo 2006 is in full swing.  Here is my run down of Friday (9/29) from my perspective:


More On TWIT.TV Advertising

Back on 05Sep06, Leo @ TWIT.TV welcomed network-wide advertisers VISA and Dell to his 'podcasting empire.'

For those who following many of the TWIT shows on a regular basis, and Leo's all-in-one podcast feed, this advertising news shouldn't be too much of a surprise.  But to many it seems like 'new' news, but all-in-all very welcome news for the podcast world. Validation is validation.  If you have a big audience and you want to make money, it is possible.

It honestly could not happen to a nicer guy, and a great group of talented subject matter experts (SMEs) and media producers.

Sources: MacMerc, Advertising Age, Paul Colligan