Podcast Advertiser Watch #04

This is my latest informal podcast sampling (#01, #02, #03) of who is advertising on which podcasts I have listened to over the last month ending on 12/17/06:

The podcasts listed above are ones that have changed their ads and I noticed.  Many of my podcasts I listen to have not changed in some time, and they should be listed in previous posts.

Additionally, I have really been listening to a lot of podcasts with no direct advertising, specifically a lot of FriendsInTech.com and Manager-Tools.

If you keep a list, or want to contribute to this kind of data analysis list via transparent disclosure, let me know at: [email protected] and I'll link you in.


2007 Podcast and New Media Expo Announcement

Online registration for the 2007 Podcast and New Media Expo is now available.  The announced tracks include:

  • Track 1: Audio & Video Podcasting 101 - A to Z for Beginners - Get Up To Speed Fast
  • Track 2: Attracting & Growing Your Audience - Low Cost & Guerrilla Marketing Techniques
  • Track 3: The Business of Podcasting & New Media - Monetization & Business Podcasting
  • Track 4: Advanced Audio & Video Production - Advanced "How To" Techniques
  • Track 5: New Media for Educators & Musicians - specific sessions for each

Dropping HD TV Costs

Interesting article in the San Diego Union-Tribune today (Sat., 12/2/06) about the falling prices of High-Definition (HD) TVs.  A Panasonic 42-inch plasma HD TV was selling for $1762 in September 2006 at Circuit City.  By October 2006, the price was down to $1687, and then the day after Thanksgiving the same unit was on sale for $1199.

But as of yesterday, the same unit at Best Buy was $999, and Circuit City has announced that they would now beat every advertised price on TVs.

Definitely good for consumers ...


Updated MP3 Player Market Survey & Analysis

I continue to be interested in tracking MP3 player prices in print advertising (Google spreadsheet) as a potential indicator of a growing mobile podcast capable audience.

This last couple of weeks has really seen a big increase in non-tech stores selling very low-end 1-GB devices: Sears, Mervyns, CVS, Kohls, etc. (but most of the prices include having to do a mail-in rebate).

Price per MB for flash can be as low as $16.50 a GB for some of the one-day Holiday related sales.  Also a lot of older hard drive based players (soon to be discontinued?!?) have really come down in price (less than $2.50 a GB).

Prices for Apple iPod and Microsoft Zune (~$249) devices really haven't seen much price differences between advertisements, and even Apple, Microsoft, or Amazon's own online prices seem to be all very close together.  Some places like Fry's & CompuUSA are selling iPods with bundles of 'free' 3rd party accessories which is about a big a deal as can be found on iPods.  It is either that or a couple of bucks off retail by WalMart or Costco which apparently has enough clout to sell iPod products below Apple's retail pricing.

There does seem to be a trend of 40-50% less $ per GB on flash based MP3 Players over the last month.  My gut tells me that this will more than likely increase the number of potential mobile podcast listeners, but given the lack of a good integrated Windows podcasting client from Microsoft, I don't see many immediate Holiday podcast listener increases from these devices.  These will more than likely be used as music listening devices.

Apple iPod near-term Holiday sales though will continue to be very strong, and after Dec. 25th I think there will be a host of new potential listeners coming from iTunes since that integration is significantly easier than others.


Podcast Advertiser Watch #03

This is my informal podcast sampling (#1, #2) of who is advertising on which podcasts I have listened to over the last two weeks ending on 11/14/06:

I have decided to only mention podcasts that have a new sponsorship message or have a new advertiser since any of the previous reports. So this list above is not the only podcasts I listened to over the last two weeks, just those with new information on the topic.  Also, I'd say at least two-thirds of the podcasts I listen to have no advertising.

If you keep a list, or want to contribute to this 'semi-weekly' list via transparent disclosure, let me know at: [email protected] and I'll link you in.


Portable Devices The Target Of Many InfoSec Plans & Policies

Portable media devices definitely have a mainstream purpose of enabling consumption of new media, but within business and government organizations they can be a real threat to information security, especially the infiltration of vulnerabilities and exfiltration of propriety or confidential data.

Here are two links of potential interest on this topic: contractoruk.com, and infosecnews.org.

The growing trend from an information technology (IT) management perspective is that more and more enterprise systems will be locked down to dis-allow personal portable devices from being hooked up, and to some degree maybe all personal portable devices will be physically banded completely from work environments.


GoFish Not Playing Around In The Video Marketplace

Online user-generated video provider GoFish Technologies has announced a new consolidated business operating naming strategy, finalized leadership appointments, a stock-for-stock merger, and $12 million in private placement stock and warrants financing.

GoFish reports having hundreds of millions of videos watched over the last two years, and is also producing and distributing their own original series called "America's Dream Date" (which after watching for a few minutes you might want to hurl like I did).

There is definitely some value in these online video sites ... or Google would not have purchased YouTube.  But at some point, there can only be so many because frankly if the Internet has shown us anything is that we have a low attention span, and attention (ie. via ad revenue) is all that matters for those trying to make revenue.


Google Purchases Wiki Tool Provider JotSpot

JotSpot has announced that they have been acquired by Google.  JotSpot is a popular for fee scalable Wiki service provider who will be moving into a traditional Google free but ad supported business model after this purchase.

You can expect this Google's purchase will mean increased integration of 'wiki like' collaboration services across their current product line which will make for a compelling solutions for distributed groups working online together.


Podcast Advertiser Watch #02

This is our informal podcast sampling (#1 was published last week) of who is advertising on which podcasts we listened to over the last week (ending on 10/29/06):

If you keep a list, or want to contribute to this weekly list via transparent disclosure, let me know at: [email protected] and I'll link you in.


Podcast Advertiser Watch #01

This is our informal podcast sampling of who is advertising on which podcasts we listened to over the last week (ending on 10/22/06):

If you keep a list, or want to contribute to this weekly list via transparent disclosure, let me know at: [email protected] and I'll link you in.

Does it matter or make a difference to track those that don't advertise but we listen to?

Disclosure: AztecMedia.net currently takes advertising funds from Amazon, Google, Pobox.com, SCOTTEVEST, and TradePub.com.