New Blog & Podcast Magazine Published

The latest digital online version of Blogger And Podcaster magazine has been released. There is a lot of good articles, opinion pieces, and reviews worth checking out.

They have an interesting ad on page 6 for USA Today's "Introducing Blogger & Podcaster Guide".  Getting listed will cost $295 per week in the print addition and $195 per week for the online addition.  If you order before 9/30/07 there is a combo deal of $195 per week.


Some Interesting Podcast Advertising News

According to Future Tense Podcast there are now two organizations that have recently started up to help define how future advertising should be integrated into downloaded media like audio and video podcasts.

The groups are:

There are some interesting related comments from Eric Rice and Podcast Brothers.  I think the concept is good and something that should be monitored for those interested in taking advertising for their new media content.

There is also a very interesting thread related to this topic called "How To For New Media Makers" that has some interesting ideas worth digging into.


USA Today - Focused Product Ads In Comedy Format Come To TV & Web

USA Today has an interesting article on how American Eagle Outfitters is planning on creating 'comedy' ads for their products in a 3 minute format for some TV shows, and then 'replay' them as content on the site in 5 minute formats.  A total of 12 episodes will be done.

The article also had some interesting stats on the current state of advertising, especially on the 12-25 year old demographic.


Some Search Market Stats - Google, Yahoo, Microsoft

An article in the business section of the San Diego Union-Tribune for Sat., May 5, 2007 had a pretty detailed summary of the recent news that Microsoft & Yahoo are reportedly in close negotiation to work together to combat Google's online advertising leadership.

The article sited the following from a research firm called eMarketer that I thought was interesting.  In 2006, for everly $100 spent in online advertising: Google got $25, Yahoo got $18, and Microsoft got around $7.  In addition, eMarketer is projecting that in 2007 Google is poised to raise their take of that $100 spent to $32.  Wow!


Some Suggestions To Improve The Zune

On TWIT's Windows Weekly #17, Leo and Paul have a Q&A with David Caulton of the Microsoft Zune Team. It is a good podcast and after listening I came up with three things that Microsoft can do to promote the 'social' part of the Zune:

  1. Integrated and rich support for audio and video podcasts on the Zune, but also in Vista and Windows XP operating systems.
  2. Pick a partner like Star Bucks or Best Buy and create Zune media sharing outlets with Zune devices available from major content providers including citizen media to share from these outlets.
  3. Release a toolkit like their Robots Studio 1.0 toolkit that lets people share to Zune devices via PCs.  Even with the crummy DRM, there might be a way to setup a non-expiring DRM public key infrastructure so you could share even podcasts or other citizen generated content via this method.

Just some ideas ...


Recent New Media Business Deals

Over the last couple of weeks there have been some interesting new media related business news.

Two of the major video podcasts have announced ad revenue details: AskANinja = $300,000 and Rocketboom = $247,000. 

Related to this is that Techcrunch is reporting that the podcasting advertising network Kiptronic has recently "closed a $4 million round of financing ... [from] ... investors include Blueprint Ventures and Prism VentureWorks."

Additionally, eMediaWire has news that TNC New Media (producer of the Podcast and Portable Media Expo) has sold their EndurancePlanet.com podcast and library of content to USA Triathlon.

More coverage from Paul Colligan on Ask A Ninja and Rocketboom.


Podcast Advertiser Watch #05

This is my latest informal sampling of who is advertising on which podcasts based on what I have been listening to since the last post on this topic (#04) and today's date [1/11/07]:

If you know of others, or keep your own list; and would like to contribute to this kind of data analysis via transparent disclosure, then let me know at: sholden@pobox.com and I'll link you in.


MP3 Market Survey (#001) - Continued

I am still updating my Google spreadsheet that tracks advertised MP3 player prices especially in the U.S. Sunday newspaper advertising inserts. 

My main reason for doing this is that I'm curious if there could be trend related to MB/price ratios and the possibility of more podcast listeners because prices get down into the commodity level.

This past weekend (one week before Christmas) didn't seem to hold any major price changes that could be considered a trend. Some things I did note:

  • Best Buy had some $10-30 gift cards available for some player purchases, but no major price breaks on Apple iPods, Zune, SanDisk, or Insignia players.
  • Staples had a pretty good price for the SanDisk Sansa e280 and Creative Zen Vision:M 30GB

2007 Podcast and New Media Expo Announcement

Online registration for the 2007 Podcast and New Media Expo is now available.  The announced tracks include:

  • Track 1: Audio & Video Podcasting 101 - A to Z for Beginners - Get Up To Speed Fast
  • Track 2: Attracting & Growing Your Audience - Low Cost & Guerrilla Marketing Techniques
  • Track 3: The Business of Podcasting & New Media - Monetization & Business Podcasting
  • Track 4: Advanced Audio & Video Production - Advanced "How To" Techniques
  • Track 5: New Media for Educators & Musicians - specific sessions for each

Updated MP3 Player Market Survey & Analysis

I continue to be interested in tracking MP3 player prices in print advertising (Google spreadsheet) as a potential indicator of a growing mobile podcast capable audience.

This last couple of weeks has really seen a big increase in non-tech stores selling very low-end 1-GB devices: Sears, Mervyns, CVS, Kohls, etc. (but most of the prices include having to do a mail-in rebate).

Price per MB for flash can be as low as $16.50 a GB for some of the one-day Holiday related sales.  Also a lot of older hard drive based players (soon to be discontinued?!?) have really come down in price (less than $2.50 a GB).

Prices for Apple iPod and Microsoft Zune (~$249) devices really haven't seen much price differences between advertisements, and even Apple, Microsoft, or Amazon's own online prices seem to be all very close together.  Some places like Fry's & CompuUSA are selling iPods with bundles of 'free' 3rd party accessories which is about a big a deal as can be found on iPods.  It is either that or a couple of bucks off retail by WalMart or Costco which apparently has enough clout to sell iPod products below Apple's retail pricing.

There does seem to be a trend of 40-50% less $ per GB on flash based MP3 Players over the last month.  My gut tells me that this will more than likely increase the number of potential mobile podcast listeners, but given the lack of a good integrated Windows podcasting client from Microsoft, I don't see many immediate Holiday podcast listener increases from these devices.  These will more than likely be used as music listening devices.

Apple iPod near-term Holiday sales though will continue to be very strong, and after Dec. 25th I think there will be a host of new potential listeners coming from iTunes since that integration is significantly easier than others.