Some Search Market Stats - Google, Yahoo, Microsoft

An article in the business section of the San Diego Union-Tribune for Sat., May 5, 2007 had a pretty detailed summary of the recent news that Microsoft & Yahoo are reportedly in close negotiation to work together to combat Google's online advertising leadership.

The article sited the following from a research firm called eMarketer that I thought was interesting.  In 2006, for everly $100 spent in online advertising: Google got $25, Yahoo got $18, and Microsoft got around $7.  In addition, eMarketer is projecting that in 2007 Google is poised to raise their take of that $100 spent to $32.  Wow!


Tech Watch: Seagate DAVE

Seagate's Digital Audio and Video Experience (DAVE) looks like an interesting mobile media player  on paper.  You can get see a video demo over at Gizmodo.

Core features: wirelessly share media via Bluetooth and Wi-Fi; storage up to 20-GBs; form factor of 3.5-by-4.7-by-0.5-inches; and an estimated cost of $150.


Some Suggestions To Improve The Zune

On TWIT's Windows Weekly #17, Leo and Paul have a Q&A with David Caulton of the Microsoft Zune Team. It is a good podcast and after listening I came up with three things that Microsoft can do to promote the 'social' part of the Zune:

  1. Integrated and rich support for audio and video podcasts on the Zune, but also in Vista and Windows XP operating systems.
  2. Pick a partner like Star Bucks or Best Buy and create Zune media sharing outlets with Zune devices available from major content providers including citizen media to share from these outlets.
  3. Release a toolkit like their Robots Studio 1.0 toolkit that lets people share to Zune devices via PCs.  Even with the crummy DRM, there might be a way to setup a non-expiring DRM public key infrastructure so you could share even podcasts or other citizen generated content via this method.

Just some ideas ...


Recent New Media Business Deals

Over the last couple of weeks there have been some interesting new media related business news.

Two of the major video podcasts have announced ad revenue details: AskANinja = $300,000 and Rocketboom = $247,000. 

Related to this is that Techcrunch is reporting that the podcasting advertising network Kiptronic has recently "closed a $4 million round of financing ... [from] ... investors include Blueprint Ventures and Prism VentureWorks."

Additionally, eMediaWire has news that TNC New Media (producer of the Podcast and Portable Media Expo) has sold their EndurancePlanet.com podcast and library of content to USA Triathlon.

More coverage from Paul Colligan on Ask A Ninja and Rocketboom.


2007 Podcast and New Media Expo Announcement

Online registration for the 2007 Podcast and New Media Expo is now available.  The announced tracks include:

  • Track 1: Audio & Video Podcasting 101 - A to Z for Beginners - Get Up To Speed Fast
  • Track 2: Attracting & Growing Your Audience - Low Cost & Guerrilla Marketing Techniques
  • Track 3: The Business of Podcasting & New Media - Monetization & Business Podcasting
  • Track 4: Advanced Audio & Video Production - Advanced "How To" Techniques
  • Track 5: New Media for Educators & Musicians - specific sessions for each

GoFish Not Playing Around In The Video Marketplace

Online user-generated video provider GoFish Technologies has announced a new consolidated business operating naming strategy, finalized leadership appointments, a stock-for-stock merger, and $12 million in private placement stock and warrants financing.

GoFish reports having hundreds of millions of videos watched over the last two years, and is also producing and distributing their own original series called "America's Dream Date" (which after watching for a few minutes you might want to hurl like I did).

There is definitely some value in these online video sites ... or Google would not have purchased YouTube.  But at some point, there can only be so many because frankly if the Internet has shown us anything is that we have a low attention span, and attention (ie. via ad revenue) is all that matters for those trying to make revenue.


Google Purchases Wiki Tool Provider JotSpot

JotSpot has announced that they have been acquired by Google.  JotSpot is a popular for fee scalable Wiki service provider who will be moving into a traditional Google free but ad supported business model after this purchase.

You can expect this Google's purchase will mean increased integration of 'wiki like' collaboration services across their current product line which will make for a compelling solutions for distributed groups working online together.


New Interacitve Conferencing Tool With Recording

TalkShoe offers a live interactive free conferencing tool called Talkcasts that can accept calls from cellphones, landlines, VoIP, and text chat. These can be both public and private Talkcasts.

This service seems ideal for live podcast listening to allow audiences to participate; and recording multi-person interviews with moderation functionality if needed.



PodZinger Has New Revenue Plan For Podcasts

CNET News.com is reporting that PodZinger has a new plan to share ad revenue with podcasters that would allow PodZinger to make transcripts of their podcasts, and then feed them into the search engine world for discovery. 

The idea is pretty simple, the ads on your transcript pages that are visited would in theory generate revenue which would then be shared between Podzinger as host/transcriptionist and yourself as content provider.


GoDaddy & Podtract Turn To French Maid TV For New Content

French Maid TV has created a new custom four-minute video podcast for GoDaddy.com that demonstrates how to register a domain name with GoDaddy.com.

This effort is also part of a collaboration with Podtrac, a podcasting advertising firm, which notes:

"... French Maid TV audience sizes rivals that of many of cable TV audiences. Each new episode of French Maid TV spikes to the top of the iTunes 100. Podtrac's Measurement Services have determined that the French Maid TV audience is predominantly 18-34 year old males and 82 percent watch each new episode, with 35 percent watching twice. Also, 78 percent of the audience has shopped online in the past 30 days, with 36 percent spending more than $800 online in the past 12 months."

Source: WebHostDirectory